Richard Swoop Whitebear

s5Much of Swoop’s inspiration was modeled after the narrative and techniques of theatrical mimes – the ability to be fluid and sharp while telling a story with gestures. He applied this appreciation, along with hard-edged hip hop realness, which would soon become his signature style of dance. Throughout Swoop’s career he has choreographed music videos for the likes of Aaliyah “Try Again.” which received two MTV Music Video Awards (2001), Dr. Dre in which received a Music Video Producer’s Award (1997) when Swoop introduced the world to the “ghetto tango” in the music video “Been There, Done That”.

Swoop recently landed another contract agreement to choreograph Hip Hop Rap artist Snoop Dogg and Pharrell’s new video project and tour. He performed live at the BET Awards 2015 and at the iHeart Radio Concert 2015.

Swoop’s dedication to choreography and artist development has continued to land him tour dates, movies, commercials and stage plays. He continues to work with major recording artist as well as new and upcoming artist of all ages and genres.

More Credits: Hip-Hop Choreographer of The Year (Male) at the Hip-Hop Awards (2000). Choreography for music videos which won nominations for Will Smith (Wild, Wild West), and Backstreet Boys (Larger Than Life).

Personal Choreographer for: Michael Jackson, Chris Brown, Whitney Houston, Madonna, Sisqo, Limp Bizkit, Enrique Iglesias, Mary J. Blige, Jessica Simpson, Master P, Mario Winans, Boys II Men, Mya, P.Diddy, Brandy, Ne-Yo, Jennifer Lopez, Ray J, and Snoop Dogg,

Choreographed Tours: Mc Hammer, CeCe Penniston, Heavy D, New Edition, Brandy, Ray J, Aaliyah, Will Smith nationwide tour, Backstreet Boys 2013 reunion tour, Madonna MDNA tour 2012 and recently Snoop Dogg.

Choreographed & appearances in motion pictures: Save the Last Dance, Ali, 13 Going on 30, Stomp the Yard, You Got Served, Snoop Dogg’s Boss-N-Up, This Is It and This Is The End.

Commercials: Coca-Cola, Got 2 B Me, Visa and Ruffles.